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Champagne de Venoge launches Tour Eiffel Cuvée
Champagne de Venoge has launched a new cuvée to celebrate the 130th anniversary of the opening of the Eiffel Tower in 1889.
Champagne de Venoge was a partner of The Exposition Universelle of 1889, for which the Eiffel Tower was constructed
Called the Tour Eiffel Cuvée, president of Champagne de Venoge, Gilles de la Bassetière, told the drinks business in Epernay last month that he had been inspired to create the label for two main reasons.
The first of these relates to the fact that de Venoge was a Champagne partner of The Exposition Universelle of 1889, for which the Eiffel Tower was constructed, and the second concerns the issue that the Champagne brand’s ‘Princes’ expression has a bottle shape resembling the tower’s striking geometry.
For this latter reason, Gilles has chosen to use wines normally reserved for the Princes Champagne by de Venoge to make the Tour Eiffel Cuvée.
Just 10-15,000 bottles have been produced of the Champagne, which comprises equal parts of Chardonnay, Pinot Noir and Meunier using a base vintage of 2013, and a dosage of 6.1 g/l.
Costing around €70, it will available only in Nicolas stores in France from late March until the end of May, and in Parisian restaurants from April.
For later in the year, the cuvée will be available in all markets, and Gilles hopes to make the Tour Eiffel Cuvée a permanent addition to the range of Champagnes from de Venoge.
Commenting that he had wanted to create such a cuvée for a long time, he said that it had been extremely hard getting a licence from the Ville de Paris – which owns the tower – to use the name and imagery of the famous monument.
Acknowledging that Pommery has already created a Champagne bearing the symbol (pictured below), he said that he was sure he was the first to be granted a licence from the city to create a cuvée based around the tower.
Pommery Pop Tour Eiffel Brut is believed to have been created in partnership with the Eiffel family
Indeed, it is believed that the Pommery Pop Tour Eiffel Brut was created in partnership with the Eiffel family, rather than the city of Paris.