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News
TWE appoints cider MD as commercial director
Treasury Wine Estates (TWE) has appointed Tony Watson, the former managing director of C&C-owned cider producer Orchard Pig, as its commercial director for the UK and Ireland.
Watson has joined as commercial director after the promotion of Michelle Brampton to managing director for Europe in November last year.
He joins from Somerset-based Orchard Pig, which supplies a range of cider, soft drinks and beer in the UK.
Before Orchard Pig, Watson worked at Carlsberg UK in various sales and operational roles for over 30 years.
Commenting on his appointment, Watson said: “I am very excited to join a business with such a fantastic portfolio of innovative and award-winning brands. I’m really looking forward to working with our customers to help make our wines work for them and most importantly their shoppers.”
The news follows the surprise departure of the company’s chief operating officer, Robert Foye, due to a “breach of TWE’s internal policies”.
Foye joined the company in 2014 after his role with Coco-Cola and was credited for driving strong growth in Asia and stablising company business in Europe.
The company did not specify the exact reasons for his departure but said that it was unrelated to TWE’s financial performance, stressing the company is “very happy” with the trading performance across all operating regions.