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News
Amazon axes London restaurant delivery service
Amazon Restaurants, a food delivery service that launched in London two years ago, has been axed due to fierce competition from Deliveroo and Uber.
Amazon Restaurants first launched in Seattle in September 2015 and was rolled out to other major US cities shortly after.
It arrived in London in 2016, offered as part of the company’s same day delivery Prime Now app – which costs £79 a year – and was available in selected postcodes in central, east, north and south-east London, and later expanded to much of the rest of the capital.
Orders were promised to be delivered within an hour and available from nearly 300 restaurants, including the Michelin-starred Indian Benares, Planet Hollywood and Italian Strada.
However customers have since received notification that from Monday, 3 December, “you will no longer be able to order from Amazon Restaurants UK.”
Amazon has failed to find a footing in the growing restaurant delivery market, which is dominated by established app services Deliveroo and Uber Eats, on off shoot of the on-demand taxi service.
A spokesman for Amazon said: “We are closing Amazon Restaurants UK. We would like to thank all of our customers and merchants, and delivery partners for their support.”