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Vinexpo to host first exhibition in Shanghai
Vinexpo will host its first exhibition in Shanghai next year, with the aim of boosting opportunities for wine and spirits producers and buyers in China.
Shanghai is a key import market for China
This new biennial Vinexpo exhibition reflects the group’s strategy for global expansion, particularly in China, where it has the ambition to be present every year. Vinexpo Hong Kong already takes place every two years.
A new Vinexpo event in China also reflects the growth of wine consumption in China, which is set to increase by over a third to nearly $23bn over the 2016-2021 period, according to the latest Vinexpo/IWSR Report, released earlier this year. This will propel China to becoming the second most valuable market by 2021 behind the US.
“For 37 years, the Vinexpo brand has raised the profile of the wine and spirits sector around the world, becoming the sector’s international partner. Vinexpo Shanghai will complement our successful Hong Kong exhibition and take us a step further in penetrating deeper into the Chinese market”, said Christophe Navarre, President of the Vinexpo Supervisory Board.
Vinexpo Shanghai will be dedicated to local Chinese buyers who will find opportunities to expand their portfolios through a programme of business meetings, tastings and masterclasses at the event.
Vinexpo hope the exhibition will provide new development solutions for the wine and spirits trade, drawing on its 20-year experience in Asia-Pacific, and via its recent Chinese e-commerce partnership with Asia’s biggest e-retailer, Alibaba.
“Our first collaboration with Vinexpo on Tmall Wine’s New Retail to showcase some of the future ideas on Tmall concept of Future Bars in Hong Kong was a great success. We will continue to work together with Vinexpo to promote Tmall Wine New Retail Concept globally. So, it was an obvious decision for us that Vinexpo is the best partner for this and we are thrilled to join Vinexpo on their newest project in Shanghai.” Said Betty Cheng, Director of Alcohol, Tmall Alibaba.
The first Vinexpo Shanghai will take place on 23-25 October 2019 at the Shanghai World Expo Exhibition & Convention Center (SWEECC).
For more information visit vinexposhanghai.com