“We wanted to put the people behind the artwork front and centre while exploring how the impact of their particular style of art can convey the identity of a brand even when stripped back to an image on the wall”.
The Tate is set to shine a spotlight on craft beer and its relationship with art at its final tap takeover of the year, due to be held tomorrow (29 November).
Each of the breweries will be pouring a one-off beer, while the artists behind each of the breweries’ artwork and packaging designs have created a special piece for the occasion.
As well as the beer, there will be commemorative art prints and postcards of the works available to purchase on the day, as well as large scale prints of the original artwork.
Among the breweries taking part are Newcastle-based Wylam brewery, with artwork created by graphic designer Sally Linsdell; Leeds-based Northern Monk alongside local graphic designer and illustrator Jon Simmons; Manchester’s Track Brewing with Dave Sedgwick; Bristol-based Left Handed Giant and local illustrator James Yeo; Cheltenham’s Deya and Suffolk-based painter Thom Trojanowski; Cornwall’s Verdant Brewing and Ed Chambers and Leeds-based North Brew Co. and graphic designer James Okelford.
The Tate will be serving stone baked pizzas alongside the beers (£17.95 for seven third-pints) between 6:30 and 10:30pm.
Speaking to the Morning Advertiser, Pig’s Ears Beers managing director Toni Skinner that he felt there was “strong synergy” between the art and craft beer worlds.
“We wanted to put the people behind the artwork front and centre while exploring how the impact of their particular style of art can convey the identity of a brand even when stripped back to an image on the wall”.
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