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Tennent’s Lager announces £1m visitor centre in Glasgow
Tennent’s Lager, owned by C&C group, will open a revamped £1million visitor centre in Glasgow at the end of November, with the ambition of becoming the UK’s biggest beer attraction by 2023.
‘The Tennent’s Story’ experience will be based at Wellpark Brewery, Scotland’s oldest brewery, and will expand upon the current visitor experience, taking visitors behind the scenes of the beer brand, first poured in 1885, as well as the origins of brewing at the site, which dates back to the 1500s. The visitor centre will be home to artefacts gathered from the first days of brewing at Wellpark in 1556 through to today.
The tour ends at the revamped tasting experience which is home to the country’s latest Tennent’s Tank Lager installation – serving up pints of Tennent’s from copper tanks filled with unpasteurised liquid straight from brewery floor.
It is the single investment the company has made in the brewery’s visitor experience, which now boasts an three-floor development at the Duke Street site. The major development aims to become the UK’s biggest beer attraction, boosting local and international visitor numbers to Glasgow’s east end.
Alan McGarrie, Group Brand Director for Tennent’s Lager, said: “The Tennent’s Story is at the heart of Glasgow’s history, and with this significant company investment at our home at Wellpark, we are bringing the story to life – bigger and better than we ever have before, as we showcase the brewery, the beer and the brand.
“With an ever-growing interest in the provenance story of beer, and a subsequent rise in beer tourism, we want to give locals and visitors to the city a behind the scenes look at not just a working brewery, but the history of Scotland’s No.1 beer and the cultural icon that is Tennent’s Lager.
“It has been an incredible experience to watch the transformation of the visitor centre over the last seven months, which will build upon Scotland’s best-loved brewery tour and we can’t wait to open the doors to the public in November. We look forward to watching the impact and growth this will have for tourism not only in Glasgow, but in Scotland as a whole.”
The visitor centre officially opens on November 22.