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Templeton Rye to come to Europe with MHW
Templeton Rye is to come to Europe with MHW, a leading drinks service provider in the US, as the company extends its footprint to include Europe, with other world regions to follow.
Effective immediately, MHW will offer US and international beverage alcohol companies a model to build their export business to Europe, and, in the near future, further world regions as well.
As part of their global expansion, MHW has also announced that craft spirits brand, Templeton Rye, will be the first major product distributed to European markets through their new service platform.
“We are delighted that Templeton Rye, an industry leader, chose MHW to efficiently realise their export goals through one seamless business solution that maximises brand control and market opportunity from day one,” said Gabe Barkley, CEO of MHW, Ltd.
John Beaudette, president of MHW, Ltd. continued, “There is a growing demand for US craft products in Europe that we are now able to serve with a depth of distribution and reach that has been previously unavailable to producers without substantial investment.
He added, “Our goal is to become a trusted advisor for brands looking to enter European markets by leveraging the practices that have driven decades of success in the US.”
“Templeton Rye is delighted to enter European markets for the first time in partnership with MHW,” said Shane Fitzharris, executive vice president of global sales for Templeton Rye.
Continuing, he observed, “We’re seeing unprecedented demand for Templeton Rye Whiskey internationally and we’re able to focus on brand-building for our European consumers while MHW facilitates the critical operational support we need to succeed.”
In addition to their European agreement with MHW, Templeton Rye has also recently started exporting to Japan, New Zealand, South Korea and India with further plans to increase their international footprint in 2018 and 2019.
The implementation of a global roll-out of the brand is supported by the opening of their new $35-million Templeton whiskey distillery in Iowa in August 2018.