Pinot Grigio delle Venezie DOC pulls out all the stops at The Wine & Spirits Show

With just under eight days to go until The Wine & Spirits Show, the new Pinot Grigio delle Venezie DOC has announced that it will be holding a masterclass at the show, focusing on the “revolution of Italian-style Pinot Grigio”.

Launched by the team that brought you The City Wine Show, the Wine Show Chelsea and Spirited London, The Wine & Spirits Show will bring together the best wine and spirits under one roof.

The event will be open to both the trade and consumers and will take place over two days from 12 to 13 October in the heart of London at One Whitehall Place, part of five-star hotel the Royal Horseguards. Targeting wine enthusiasts based in London, around 2,000 members of the general public are expected to attend, alongside members of the wine and spirits trade.

The Pinot Grigio delle Venezie DOC will, in addition to exhibiting at the show, be holding a masterclass entitled ‘DOC delle Venezie, discovering the revolution of Italian-style Pinot Grigio’ on Friday 12 October at 2pm in the River Room dedicated to members of the wine trade.

DOC-certified Pinot Grigio wines were awarded 18 medals in The Drinks Business Pinot Grigio Masters 2018, a blind tasting of Pinot Grigios from around the world, judged by a panel of industry experts according to style and price alone.

President of the new Consortium delle Venezie DOC Pinot Grigio, Albino Armani, commented: “In the first half of 2018, we decided to officially launch the Pinot Grigio DOC delle Venezie in the UK. It is a strategic market able to dictate trends and influence-consumption at the highest global levels”.

The DOC was formed in 2017 in order to better manage, protect and promote the production of Pinot Grigio in the Veneto, Friuli and Trentino-Alto Adige. From 1 August this year, Pinot Grigio produced in the region can no longer be labelled as IGT which the Consorzio believes will raise quality standards.

“We can now tell the world that we’re the benchmark for Italian-style Pinot Grigio,” Armani told the drinks business earlier this year. 96% of the Pinot Grigio produced within the DOC is exported each year, while the wines produced in the region represent 85% of the total volume of Italian Pinot Grigio that is exported.

Commenting on this year’s Wine & Spirits Show, Armani added: “We are very proud to take part in this important event in London – and to partner with the drink business again in order to aid the international promotion of Pinot Grigio from Triveneto. The UK market is very important in terms of exports, where the consumer shows a greater awareness and interest in wine novelties and where, consequently, the demand for wine coming from all over the world is higher”.

Event information

The event will open from 1pm to 9pm on Friday, and from 1pm to 8pm on Saturday. To register for the trade event, which will run from 1pm to 5pm on Friday, please click here.

For producers and suppliers wishing to take part in the event, please email Chloé Beral on Chloe.Beral@unionpress.co.uk.

For more information and for tickets, please click here.