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Lagunitas has cut more than 100 jobs
LA brewery Lagunitas has let go of more than 100 employees to cope with what the business calls a rapidly evolving and “more challenging” market.
In a statement on the Heineken-owned company’s website, Lagunitas said it would cut 12% of its staff “across all departments.”
“We do not take this lightly and are making every effort to do it in the right way, as these actions impact our valued co-workers, friends and community who have contributed to our tribe story.”
The move follows a series of new and experimental product launches in the US, including an IPA-flavoured water and non-alcoholic, cannabis drink infused with the psychoactive compound THC.
“We are taking steps to drive our flagship IPA. Despite over 7,000 breweries in the U.S., all of which make 3-4 IPA’s, maintaining this spot isn’t easy.”
Heineken completed its purchase of Lagunitas in May last year. it acquired a 50% stake in the brewer in 2015 and since that time has worked to expand Lagunitas’ global presence, expanding existing markets in the UK, Canada, the Netherlands and Japan and creating entirely new markets in France, Mexico, Italy and Spain.
As a result, Lagunitas is no longer considered a craft brewer by the Brewer’s Association — a US regulatory body similar to SIBA in the UK — because of its macro brewery owners.