JF Hillebrand launches ‘milestone’ digital platform

JF Hillebrand has announced the launch of a new digital customer platform, hailed by the company as a “major milestone in traditional freight forwarding” that allows users to track shipments from order placement to delivery.

A sample of ‘myHillebrand’ app

The launch of the app called ‘myHillebrand’ would make JF Hillebrand the first beverage logistics company to provide a seamless digital customer journey, according to the company.

Available on the website, Apple and Google Android App Store, myHillebrand enables JF Hillebrand customers worldwide to manage their shipments, offering a global picture of shipping operations with live data.

The new platform would enable customers to track shipments from order placement to delivery, receive notifications, manage finances and monitor temperature and emissions levels, says the company.

Cees van Gent, group CEO at JF Hillebrand: “Information is the cornerstone of the modern logistics industry, and beverage logistics is no different. You need robust IT platforms that provide absolute consistency, real-time tracking and full transparency, enabling your customers to make informed decisions about the things that matter.”

Leendert Vis, CIO at JF Hillebrand, added: “This new platform is going to make a big difference to the experience and efficiency of our customers’ operations all over the world. It signals the ongoing commitment and investment that JF Hillebrand is making in its IT landscape to make global shipping easy and transparent for our customers in an increasingly digital-first industry.”

According to the company, new features will be added to the app based on customer feedbacks in the coming months such as web-chat, invoice payment facilities and access to customs documentations.