Ferrari launches ‘made to measure’ Zegna bottle

Trentodoc sparkling wine producer Ferrari has joined forces with celebrated Italian fashion house Ermenegildo Zegna on a limited edition bespoke bottle.

Ferrari’s bespoke ‘Made to Measure’ bottle designed by Italian fashion house Ermenegildo Zegna

Called ‘Ferrari Made to Measure for Ermenegildo Zegna’, the alliance unites the worlds of Italian fine wine and haute couture, and celebrates family-owned businesses.

The ‘Made to Measure’ series includes two wines: Ferrari Risvera 2009, made from 100% Chardonnay from the slopes of the Trentino mountains, and a Trentodoc blanc de blancs cuvée.

Ferrari CEO Matteo Lunelli (right) with Paolo Zegna

Fermented in large oak barrels and spending a lengthy eight years in bottle before release, according to its makers the 2009 is “rich, complex and versatile”.

The non-vintage blanc de blancs meanwhile, spends 36 months on its lees, and is “soft and elegant” with fresh notes of “mountain apple”.

The bottle itself boasts a raised pattern inspired by Zegna’s signature ‘pelle tessuta’ (woven nappa hide leather) fabric known for being light and tactile.

“The initiative reinforces a bond that has deep roots and common values. Zegna and Ferrari are two family businesses that have combined tradition with the pursuit of excellence for over 100 years to bring to the world an authentic Italian style synonymous with elegance and quality,” said a spokesperson for Ferrari.

The Ferrari / Zegna partnership has been thriving for years, with Ferrari served at Zegna boutiques around the world and at key events hosted by the brand.

Founded in 1910 in Trivero by young entrepreneur Ermenegildo Zegna, the fashion house has grown to become a global luxury brand and is managed today by the fourth generation of the Zegna family, including CEO Gildo Zegna.