Brewdog spirits label LoneWolf rebrands amid ‘big plans’ to expand range

Brewdog-backed craft spirits brand Lone Wolf has re-branded its range of gin and vodka to “increase visibility” ahead of Christmas shopping season.

Lone Wolf’s head of distillation Steven Kersley said the team wanted to ensure the branding “reflected the distillery we are today. The look and feel of our bottles absolutely needed to match the craft and passion behind our spirits. Our new packaging retains everything we loved about the previous designs, with a refresh that suits the brand we have become.”

The company launched in April 2017, and aside from setting up vending machines to give out free ready-to-drink cans in east London, executives have chosen to stay away from headline-grabbing publicity stunts favoured by its sister-business Brewdog, which only today announced that it would launch the world’s first craft airline in a note to press.

LoneWolf confirmed a distribution partnership with Global Brands in January, which it hopes will increase its exposure to the market.

Thanks to its association with the brewer, it produces its own base alcohol instead of buying in a commercial neutral spirit, something only a handful of spirits companies can attest to.

The LoneWolf distillery is capable of producing 100,000 cases of spirits per year. It uses a unique ‘triple bubble still’ as well as what it claims is the tallest rectification column of any craft distillery in Europe.

“We have big plans to expand our spirits range beyond Gin and Vodka,” Kersley added, “so this design allows us to add new products seamlessly.

“Our mission to redefine the spirits category meant we needed a future-proofed design to reflect that ambition. We can’t wait to unleash our new look in the coming weeks.”