Ruinart returns to art fair with ‘disappearing’ artist

Champagne Ruinart is to support for the Frieze Art Fair in London for the third consecutive year where it will also present a series of Champagne-themed works by the Chinese artist Liu Bolin.

Known as the ‘Invisible Man’, the Chinese artist is well known for blending seamlessly into real life settings in works that are considered a mixture of both still life and trompe l’oeil.

Frédéric Dufour, president of Ruinart, said: “I’ve been a long-time admirer of Liu Bolin and his work has constantly been in my orbit. I have spent many years in East Asia, and thought, who could be better than ‘The Invisible Man’?

“He was an obvious choice for us, because of his attention to human beings and to nature. He revealed all the savoir-faire and work of the men and women behind each bottle of Ruinart.

“Rare as it is for a Champagne house to reveal this know-how, I believe that this kind of artistic invitation maintains a fine connection that ensures our Maison never loses touch with the modern times.”

Bolin himself commented: “When I began my research into Ruinart, I learned about the unique know-how of the world’s oldest Champagne house and the exceptional beauty of the historic place.

“I was impressed by the team’s expertise and how the surrounding natural resources are put to use in the production of Champagne. From the vineyards to the chalk cellars, Ruinart winemakers draw the best from nature without causing harm. I wanted to use this series to showcase their work.”

In addition, Ruinart will be running the ‘Ruinart Art Bar’ at the show, serving its Blanc de Blancs and Rosé.

Frieze Art Fair will take place from 4-7 October at Regent’s Park.