Nicolas Feuillatte signs new UK deal with Castelnau

Champagne Nicolas Feuillatte has signed a new distribution deal in the UK, appointing Castelnau Wine Agencies to represent it and develop its on-trade presence.

It is the first time that two major Champagne co-operatives have decided to work together in this way – Castelnau Wine Agencies was formed when Patriarche Wine Agencies was acquired by Cooperative Régionale des Vins de Champagne – the makers of Castelnau – in 2013.

Nicolas Feuillatte recently launched a new range of six wines aimed at the on-trade and it is keen to build its business in the UK restaurant and bar scene which accounts for 40% of total Champagne sales in the country.

Nicolas Feuillatte’s managing director, Christophe Juarez, said: “We hope to build good on-trade distribution thanks to the dedication and expertise of both our companies. I sincerely believe that CWA can take Champagne Nicolas Feuillatte to the next level as far as awareness and market presence are concerned.

“Our existence in the UK was, of late, exclusively confined to retail. Our job is to share our savoir-faire with consumers who really appreciate fine champagnes – just like in other parts of the world where we perform well.”

Castelnau Wine Agencies’ director, Keith Isaac MW, said: “Champagne has always been at the heart of our business success and this new collaboration with Nicolas Feuillatte cements our position in the Champagne market within the UK. We are confident in the wines and the opportunities and exposure that this venture will bring us to drive sales forward together.”