Nicolas Feuillatte partners with Cirque du Soleil

Champagne Nicolas Feuillatte has signed an agreement with the famous touring troupe Cirque du Soleil to be its official Champagne supplier in North America.

The new partnership will begin this September and last until December 2020. It is the first time the theatrical group has chosen an official Champagne purveyor and fits in neatly with Nicolas Feuillatte’s on-going ‘Enchantment Awaits’ campaign.

Over the course of the partnership, Champagne from the co-operative will be served at over 800 performances a year including at the shows: ‘Volta’, ‘Luzia’, ‘Amaluna’ and ‘Alegria’ in cities across North America such as Chicago, Los Angeles, San Francisco, Vancouver, Toronto and Montreal.

Throughout the partnership, Nicolas Feuillatte will sponsor a lounge for private entertaining while concession stands at the shows will also sell its Champagnes, which will be offered in retail outlets as well.

“We are thrilled to have our two incredible brands working together,” said Christophe Juarez, CEO for Champagne Nicolas Feuillatte.

“Both Nicolas Feuillatte and Cirque du Soleil were founded on the strong ideals of constantly reinventing ourselves and creating moments of awe and inspiration. Their artistic prowess and our Champagne bring enchantment and pleasure to life.

“We look forward to bringing exceptional experiences to guests through this unique partnership,” Juarez continued.

“The values we share with Champagne Nicolas Feuillatte of celebrating the present moment, creating joy and wonder, as well as the passion and expertise we both pour into our respective products makes this partnership a natural fit. We are looking forward to working together in offering our guests a memorable experience,” said Richard Davies, vice president, Corporate Alliances at Cirque du Soleil.