Apcor targets California winemakers with TV ads

Apcor, the Portuguese cork association, has launched a series of trade-targeted television adverts shot in Napa and Sonoma counties using winemaker testimonials.

The adverts are targeted at the hundreds of winemakers in California’s two prime winemaking regions with the message that cork is the best and most sustainable wine stopper; an important argument for this environmentally conscious community. It is the first televised cork advertising campaign conducted in the United States.

Apcor has recently turned to the sustainability message to convince winemakers and consumers that natural cork is not only the best answer for protecting wines, but also that cork forests provide the most rational source for renewable products.

According to the association, Europe’s cork forests are preserved intact as trees produce multiple cork harvests and they naturally absorb greenhouse gases.

The ads feature professionals that many winemakers will recognise as their neighbors and colleagues, including Corey Beck of Francis Ford Coppola Winery; Maggie Kruse of Jordan Winery; Katie Madigan of St. Francis Winery & Vineyards; Richie Allen of Rombauer Vineyards and Tim Bell of Dry Creek Vineyard.

The campaign will run for four weeks and will feature multiple daily messages via cable TV providers in the cities of Napa, Sonoma and Santa Rosa.