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Lanson renews Wimbledon partnership
Having just celebrated its 17th year as Wimbledon’s official Champagne supplier, Lanson will remain the exclusive fizz of the tournament for a further five years.
A whopping 25,000 bottles of Lanson were cracked open at Wimbledon during the two-week tennis tournament, which came to a dramatic close last Sunday.
With the tournament wrapped up for another year, the All England Lawn Tennis and Croquet Club (AELTC) announced yesterday that Lanson will retain its status as the official Champagne partner of the Championships until 2023.
Lanson created a bespoke label to commemorate 150 years of the All England Lawn Tennis & Croquet Club
“As a brand that embodies excellence, innovation and celebrates achievements, we are proud of our relationships and our selective annual sponsorship programme – but above all, we are most proud of our association with The Championships, Wimbledon,” said Paul Beavis, managing director of Lanson UK.
“We are delighted that our partnership with The Championships, Wimbledon will continue to develop for a further five years.
“The club’s ethos mirrors our own and five more years is proof positive that this is a relationship built on trust and respect.
“We have exciting plans afoot and we know that our unique bond will allow us to grow together domestically and internationally,” he added.
To commemorate the 150th birthday celebrations of the All England Lawn Tennis & Croquet Club, Lanson created an exclusive design of its Green Label Brut Organic Cuvée, which was served throughout the tournament.
The organic Champagne will continue to be served at all official 150th AELTC events throughout 2018 and will only be available to members of the club.
Lanson has been associated with Wimbledon since 1977 and in 2001 was selected as the official Champagne of the Championships.
This year Novak Djokovic beat Kevin Anderson to win his fourth Wimbledon title, while German Angelique Kerber triumphed over seven-time champion Serena Williams in the women’s final to win her first title.