Limited edition pop art-inspired Tio Pepe launched

Sherry maker González Byass has released a limited edition bottle of Tio Pepe made exclusively for the travel retail sector.

The  packaging is inspired by the artworks of Pop artist Andy Worhol, and will be available at an RRP of €9.15 in airport outlets across Spain for six months, before being released worldwide later this year.

Tio Pepe’s international sales director, Diego Talavera, said, “This partnership with Dufry is a great departure for Tío Pepe. Our exclusive Traveller edition of Tío Pepe is another example of this brand’s prominence at the top of the premium Sherry category and reinforces our commitment to the travel retail sector.”

González Byass is responsible for 10% of the total planted area of the Denominación de Origen Jerez-Xérès-Sherry and its Sherries are exported to 105 countries worldwide.