i Heart Wines launches new campaign

Copestick Murray has announced it is rolling out a new UK campaign for its ‘i Heart Wines’ range to drive further awareness among its target audience.

The campaign has been rolled out digitally, in stores and on the London Underground and will run throughout May with a “light-hearted” theme as well as promoting the new addition to the range, a New Zealand Sauvignon Blanc that was awarded a Gold medal at the drinks business Sauvignon Blanc Masters 2017.

The campaign is designed to support what has swiftly become Copestick Murray’s leading brand, which is now a top 15 wine label in the UK and worth over £65 million in retail sales.

It is also growing globally, with a presence in the Netherlands, China and the US and currently sells some 15 million bottles worldwide each year.

Robin Copestick, managing director said: “In such a competitive and challenging market, we are delighted with the success of i heart Wines and we are very excited about the continued communications campaign which will further drive the success of this fantastic brand.

“In a complex and confusing category, i heart Wines puts the consumer at the heart to ensure that choosing the wine they like is quick and simple.”