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Château Tanunda appoints new MD
Australian winery Château Tanunda has named Michelle Gerber as its new managing director.
Currently general manager at the Barossa Valley estate, Gerber’s appointment comes into effect immediately.
The Gerber family have been at the helm of the famous Barossa winery for the last 20 years.
Michelle has previously worked in marketing roles for both Banfi and Concha y Toro and in 2009 helped launch Château Tanunda in the US.
In 2012 she moved back to Australia to rejoin the family business in a sales and marketing role, helping consolidate the company’s luxury wine strategy.
She commented: “The Barossa is in high growth internationally and we are well-positioned to act on this, we continue to expand in the luxury part of the market through our Old Vines Expressions range of wines, Single Vineyard and ‘The Chateau’ range.
“I am supported by a very disciplined and dynamic team and our portfolio exudes genuine craftsmanship and authenticity with over 280 acres of our own vineyards in the Barossa, forming an integral part of our growth.”