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C&C to distribute Tsingtao in the UK and Ireland
Cider producer the C&C Group has signed an agreement with Tsingtao Brewery to be the exclusive distributor of the Chinese beer in the UK and Ireland.
The deal will see the producer of Magners and Bulmers become the sole distributor of one of China’s biggest beer brands from 1 July 2018.
Stephen Glancey, group CEO at C&C Group, commented: “This distribution agreement is consistent with our strategy to build an international premium brand portfolio that complements our national and local heritage brands. Tsingtao is a brand with a rich history and has become the UK’s number one Chinese beer.
“We are excited about this partnership, the opportunity to broaden Tsingtao’s presence and to introduce this quality beer to discerning consumers across the UK and Ireland”.
Ning Ma, Tsingtao’s general manager, International addd: “We are thrilled to leverage C&C’s distribution strength, innovative marketing, and strong ties with millennial consumers, to usher in a new era of growth for Tsingtao in the UK and Ireland.”