Rollo Gabb not linked to Cambridge Analytica case

Rollo Gabb, managing director of South African winery, Journey’s End has been mistakenly linked to the Cambridge Analytica scandal after his name appeared in two UK newspapers as being linked to the SCL Group.

Rollo Gabb

Gabb’s named appeared in both The Times and Daily Mail as being one of the co-founders of the SCL Group, a behavioural research and strategic communications company reportedly affiliated with Cambridge Analytica, an organisation that is currently in the eye of a political and media sensation after it was revealed that it (Cambridge Analytica) used, supposedly private, data from Facebook to try and influence elections.

In both reports Rollo Gabb is wrongly named as being a co-founder of SCL Group a suggestion Gabb moved to distance himself from with a note sent out this morning (23 March) in which he made it clear he was, “not associated with the company and that the articles appear to have named him by mistake. He has never met them or been to their offices. It is a clear case of misidentification.”

The mistake seems to have arisen because Gabb’s father, Roger, the former founder and director of Western Wines, is a director at SCL Group – his current situation is still listed as active on Companies House although Gabb told db his father’s involvement with SCL had effectively ended as of last year.