Snow Queen hooks up with Haleybrooke International

Haleybrooke International has collaborated with Ellustria Ltd. to help build its travel retail business for Snow Queen organic vodka worldwide.

“We are looking forward to working with Haleybrooke International and introducing Snow Queen to duty free.

“Snow Queen has undergone a substantial rebranding in the last year, where not only the bottle design but also the country of production has been changed.

“The time has now come to continue Snow Queen’s legacy into unexplored territory and to further make our products available for the duty-free consumer,” said Ellustria’s managing director Roman Park.

Patrick Nilson, president of Haleybrooke International, added: “We’re excited about launching the new repositioned Snow Queen organic vodka in the travel retail channel, which is the perfect place for super-premium products.”

Snow Queen vodka is made in France from organically grown wheat. The vodka sells for $39 a one-litre bottle in duty free.