Rum brand renews support to help save 3,000 baby turtles

Caribbean rum brand Ron Dos Maderas Luxus has renewed its collaboration with the Billion Baby Turtles campaign in a bid to help save 3,000 baby turtles from extinction.

Dos Maderas rum is supporting the Billion Baby Turtles campaign

The Billion Baby Turtle campaign, a program by SEE Turtles, which has the support of SOS Nicaragua, works to protect baby turtles, which when fully grown play a fundamental role in the maintenance of the marine ecosystem of the Pacific coastal region, including coral reefs and seagrass meadows.

The survival of the different species of turtle in these waters is in danger due to the poaching of their eggs, which are sold illegally on the black market, or the illegal use of their shells to make diverse objects.

Money donated to the campaign goes toward the protection of nesting beaches through organised beach patrols, ensuring that baby turtles are able to cross the sand and reach the sea without incident.

Luxus, the top rum in the Dos Maderas range of rums produced by Williams & Humbert, is aged for 10 years in the Caribbean and five in the company’s Jerez winery in ex-20-year-old Don Guido Pedro Ximénez Sherry casks. 

The range also includes Dos Maderas 5+3, which spends five years ageing in the Caribbean and five years in Jerez, and Dos Maderas Selección, a blend of rums from selected casks of Dos Maderas 5+5 and the Caribbean rums used for Luxus.

Luxus is also the name of the first turtle adopted by the brand in 2014 in collaboration with ICAPO (Eastern Pacific Hawksbill Initiative) with a donation being made for the adoption of Hawksbill turtles in danger of extinction.

“This collaboration with the campaign Billion Baby Turtles (Help us save a billion turtles!) originates from the desire of Bodegas Williams & Humbert to create closer ties between the region from which its range of rums originates and in which these species, which play such an important role in conserving the environment, are in danger of extinction,” the producer stated.

So far, the Billion Baby Turtles campaign has saved over a million turtles in danger of extinction, with more than 500 volunteers participating in over 4,000 conservation patrols and over 10,000 students receiving training in the subject.

The rum brand’s support will help support the protection of 3,000 baby turtles in danger of extinction.