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Growing thirst for Portuguese wines in the UK
While it remains one of the best value countries for high quality wines, value sales of Portuguese wines are up in the UK by 37% according to new figures.
The stunning Douro Valley in Portugal, one of the treasures of the wine world
Wines of Portugal reports that both volume and value sales of Portuguese still wine are significantly up, with the former up by 37.1% and the latter 45.8%. Some 38,100 hectolitres of Portuguese still wine were imported into the UK last year compared to 26,124 hl in 2016.
Wines of Portugal puts the consistent growth of still wines in the UK down to the perceived quality and value of Portuguese wines around the world.
“The consistent growth of Portuguese still wine imports to the UK is a reflection of our continued commitment to driving awareness of these wines,” said Jorge Monteiro, president of ViniPortugal.
“While these wines are still an emerging category in the UK, this positive trend proves that consumers are keen to discover the quality and versatility that Portuguese wine has to offer,” he added.
The Wines of Portugal Annual Grand Tasting took place at RHS Lindley Hall in London on 22 February welcoming over 85 producers and showcasing wines from all over Portugal, attracting 600 visitors from all over the UK.