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Louis XIII Cognac to release Pharrell record in 100 years
Pharrell Williams has recorded a song with Louis XIII Cognac that will not be released until 2117 and that we will “only hear if we care” to highlight the threat of global warming.
Pharrell Williams with Ludovic du Plessis, global executive director of Louis XIII
Louis XIII Cognac partnered with Pharrell Williams to record “100 years”, which he describes as a “creative expression of the delicate relationship between nature and time, and the effect humans have on their environment.”
Pharrell’s track, recorded onto a record made of clay sourced from the chalky soils of the Cognac region, has been stored in the cellars of LOUIS XIII in a state-of-the-art safe specially designed by Fichet-Bauche, that is only destructible when submerged in water.
If sea levels continue to rise due to climate change, scientists project that in 100 years, a portion of the world’s land might be underwater, including Pharrell’s record.
“The only way to guarantee this original piece of music will be heard again in 2117, one century from now, is if we address the consequences of global warming,” a press release stated. “If we do not change our way of living, future generations will never be able to hear this song. “100 Years” by Pharrell Williams will be out in 2117, but only #Ifwecare.”
“100 Years” premiered during a private listening party in Shanghai, where Pharrell presented the song one time only. Just 100 guests were in attendance, and were banned from recording the experience, with the song set to remain a secret for the next century.
“We have a common interest in preserving nature for the future,” said Pharrell Williams of the project. “Each bottle is the life achievement of generations of men and women. It’s all about legacy and transmission.”
In 2015, LOUIS XIII partnered with renowned actor and creative visionary John Malkovich to create “100 Years: The Movie You Will Never See,” a short film depicting a number of possible futures depending on the actions of mankind.