Champagne Lanson rolls out mini Santa bottles at Sainsbury’s

Champagne Lanson has unveiled its festive range which includes its ‘Santa’ brut miniature Champagne bottles, available exclusively at Sainsbury’s, and a trio of “innovative” musical gift boxes.

Champagne Lanson’s Black and Rosé labels will be available in new musical gift boxes, joining Lanson’s White label that was released earlier this year.

The metal boxes contain a slot for a smartphone on the lid, allowing recipients to use them as a speaker. The dual purpose cases have recently won the 2017 Formes de Luxe Award in the metal category. A video of the boxes in action can be viewed here.

The Black and Rosé labels will be available at Selfridges while the White label is now being sold at Sainsbury’s.

In addition, the Champagne house is selling its Christmas Black Label ‘Santa’ Brut miniatures for £9 exclusively through Sainsbury’s in the UK.

The rest of the Lanson range, including its newest prestige releases – Noble Cuvée Brut 2002 and Noble Cuvée Blanc de Blancs 2002 – as well as its recently released organic Green label and Clos Lanson 2006 will also be available.

Paul Beavis, managing director, Champagne Lanson UK and International, commented: “The House of Lanson is unsurpassed when it comes to its vast range of quality Champagnes. There really is something for everyone. From vintages, to personal favourites, to innovative gift solutions, we hope this festive season will be our strongest one yet.”

“Lanson has been making its award-winning Champagnes in the traditional way for 257 years, so our customers know that their quality purchase will be welcomed in every household at a price point that will make their gift a truly affordable luxury”.

“We know from our research that almost 40% of all Champagnes is sold in the last eight weeks of the year and of this figure, roughly 25% of these sales happen in the last four weeks of the year. And, what’s more, just under 50% of Champagne purchases are to give to someone as a gift. We hope that our fantastic range and new music gift boxes will exceed expectations”.