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Bottega partners with Westfield at fashion and beauty event
Italian sparkling wine brand Bottega has announced its partnership with On Trend, Westfield’s new fashion and beauty event taking place this month.
The event, due to be held at Westfield London on 15-17 September and Westfield Stratford City on 22-24 September, will feature a catwalk and pop-ups by Elle, Cosmopolitan and Esquire.
The ‘gold bar’ will be serving Bottega’s flagship Bottega Gold Prosecco Brut as well as Bottega Rose Gold and Bottega White Gold Pinot Nero Rosé and Brut sparkling wines. Bottega’s wines will be available by the glass and attendees can also purchase its mini bottles, 75cl bottles and special multi-buy offers.
Bottega will also be on pour at the fashion, beauty and style hubs together with the VIP launch party. The brand will be promoted via digital screens and billboard branding as well as a short video which will allegedly provide a total of 6.5 million impacts.
The event will be covered in Hearst media, the On Trend brochure and on Westfield’s own digital platforms. Through this partnership, it is estimated that the Bottega brand will reach an audience of over 5 million.
Clare Morris, Bottega brand manager from Catalyst Brands said: “As a premium Italian sparkling wine presented in striking bottles, representing both Italian quality and style, Bottega and Westfield On Trend really do make a perfect match. The UK is still a fairly young market for Bottega Gold and On Trend provides a fantastic opportunity for exposure and to engage directly with our target audience”.
Westfield’s chief marketing officer, Myf Ryan added: “Westfield is delighted to partner with premium Italian sparkling wine brand Bottega to bring our visitors a touch of indulgence to the highly anticipated On-Trend fashion event. We strive to deliver unique experiences in our centres and events such as these give us the opportunity to collaborate with like-minded partners looking to fuse fashion and luxury with hands on activities presenting the latest trends in an immersive way with a fresh approach.”