Adidas releases £160 beer-repellent shoes

German sports brand Adidas has released a pair of limited-edition, beer-proof shoes to shield feet from overflowing steins (and other, more unsavoury liquids) at the annual Oktoberfest.

(Photo: Adidas)

Made in Germany, the home of the annual beer festival, the München shoes are inspired by the traditional lederhosen worn at the event and feature a full grain leather upper, leather lining and embroidery.

The design of the leather foot lining is in keeping with the traditional red and white checked Oktoberfest-style shirts, while ‘Prost’ is emblazoned in gold on the side of each shoe.

The shoes are also water-repellent, guarding wearers against the almost inevitable beer spills.

In a promotional video, it is stated that the shoes are made from the “finest leather with DPBR coating,” DPBR allegedly standing for ‘durable puke and beer repellent’.

In a statement, the brand added: “Adidas Originals has thought of every obstacle. To withstand the rigors of the ‘Oktoberfest,’ the shoe will come with a water-repellent – and most importantly, a beer-repellent – treatment. With this ‘Oktoberfesterisation’ the sneaker will survive every beer shower”.

Held in Munich, the original Oktoberfest attracts around 6 million people each year. It remains to be seen whether the term DPBR, or indeed beer-resistant shoes, will catch on in the shoe industry.

The shoes are available on the Adidas website for £159.95.