Tovaritch! expands ‘Never Drink Alone’ campaign

Russian vodka brand Tovaritch! has expanded its 3D Never Drink Alone marketing campaign with a range of humorous images.

Created in collaboration with Proximity Madrid, a Spanish global marketing agency, the concept is designed to “appeal to a wide range of customers, irrespective of gender, age or ethnicity”.

“We firmly believe that there are no limits to imagination. And this time imagination is going to take us – and you – places,” the brand promises.

Tovaritch! also believes the concept will “open up exciting possibilities for promoting the brand on social media”.

Earlier this year, Tovaritch! showcased its new premium packaging for its vodka developed to appeal to the “international hipster crowd” at trade show Vinexpo Bordeaux.

That followed the launch of a new 3D marketing visual, unveiled at Vinexpo Hong Kong in 2016, as part of its planned expansion into new markets. The 3D visual campagin was recently awarded first prize by Lürzer’s Archive, a leading magazine for the advertising industry.

Click through to see the brand’s new artwork…