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Gallo launches Apothic Dark in UK
E&J Gallo is launching its Californian wine blend, Apothic Dark, in the UK market.
Apothic Dark will be available nationwide
The “bold” red wine blend, which comprises Petite Syrah, Cabernet Sauvignon, Zinfandel and Petit Verdot gapes, was first launched in the US in 2013.
From this month it will be available at Tesco in the UK nationwide (RRP: £10).
The original Apothic blend, Apothic Red, was launched in the UK in 2013, comprising Zinfandel, Merlot, Syrah and Cabernet Sauvignon grapes from California, with residual sugar of around 16g/l, and named after the ‘apothecas’ of 13th century Europe, where wine was blended, stored and sold. Retailing at £9.99, the wine was designed to appeal to millennials and tap into the under-indexing premium Californian category in the UK as well as the growing trend for sweeter wine profiles. In 2014, a year after launch, brand’s sales hit £1.7m, becoming one of best-selling Californian premium wines in the UK, the company claimed.
Last year Gallo launched a marketing push across its premium portfolio, including Apothic, to tap into the growing appetite for higher-priced wines in the UK.
The US has seen strong growth of sweet red wine blends and category was worth more than US$500m in the US in 2015, with over half the sector accounted for by just three brands: Apothic, Ménage à Trois and Cupcake Red Velvet.
In the US, the brand is available on Amazon, including the original red blend, Apothic Dark, Apothic White, a blend of Chardonnay, Riesling and Pinot Grigio, and two limited editions Apothic Crush (Petit Syrah and Pinot Noir), and Apothic Inferno, which is aged in charred, white oak whiskey barrels for 60 days.