ProWein named major sponsor of TEXSOM 2017

Wine and Spirits trade show ProWein has been named the title sponsor of the Grand Tasting and Awards Reception at the 2017 TEXSOM Conference, taking place on in August at the Four Seasons Resort & Club in Las Colinas, strengthening its links with the US.

ProWein will this year be a platinum sponsor of the Texsom conference in Texas

Texsom is an international conference for sommeliers co-founded by Master Sommeliers James Tidwell & Drew Hendricks in 2005. Over three days, the event sees prominent members of the trade gather to take part in seminars and masterclasses hosted by Master Sommeliers, Masters of Wine and wine experts.

“Both TEXSOM and ProWein had humble beginnings and have grown organically to become the leading beverage trade events in their respective areas,” said Tidwell. “Both the ProWein team and TEXSOM team are excited by this opportunity. It further demonstrates the international appeal and influence that continues to build around the TEXSOM Conference. We look forward to many more years of collaboration.”

The Grand Tasting, held each year, brings the event to a close, and sees some 100 sponsors pour up to four wines each to attendees. This year the Grand Tasting, held on 14 August from 7 to 9pm, will be presented by platinum sponsor, ProWein.

“Texsom is an ideal platform for us to directly reach the U.S. wine industry with all its top wine buyers and decision makers,” said Marius Berlemann, global head wine and spirits at Messe Düsseldorf, the organiser of ProWein.

“North America is one of the most important international visitor markets for ProWein. Together with our partners we have developed suitable tools to access the key US market for several years.

“One example is ‘Route USA’ which specifically connects our exhibitors with US importers and distribution partners. Our cooperation with Texsom is a further important measure to attract additional US visitors to ProWein in Düsseldorf.”