Tovaritch! to showcase revamped bottle at Vinexpo

Tovaritch! vodka will be showcasing its revamped bottle at Vinexpo this month, developed to appeal to the “international hipster crowd”, and pouring cocktails at The Drinks and Spirits Business Bar, hosted by db and its sister publication the spirits business.

Tovaritch! vodka’s new bottle is intended to appeal to the “international hipster crowd”

Tovaritch! is a five-times distilled grain vodka produced and bottled in Russia by the Geneva-based Tovaritch Spirits International SA, building its reputation on “Russian tradition and Swiss precision”.

The spirit is produced from wheat and rye sourced from the Volga region in Russia, grown free of chemical pesticides, herbicides and artificial fertilisers, and filtered through a combination of birch charcoal and silver.

The brand will be using Vinexpo to further build relationships with long-term partners in Asia and Central Europe, as well as seek out new customers. Tovaritch! is now one of the top three Russian vodkas sold in the UK, with a “firm grip” on the South African, Australian and the Middle Eastern markets, says Eugenio Litta Modignani, CEO of Tovaritch Spirits International SA.

“At Tovaritch! we are strong believers in the power of ambition.” he says. “We dream big and act even bigger. We have built a recognised on-trade spirits brand, and we are working hard to drive it to new spiritual heights.”

Tovaritch! will be just one of the brands exhibiting at The Drinks and Spirits Business Bar at Vinexpo, a cocktail bar hosted by the drinks business and the spirits business. 

Tovaritch! will be based in Hall 3, TU335 at Vinexpo, while the The Drinks and Spirits Business Bar will be based in Hall 1, CD268.