Rosé deodorant launched

We’ve had rosé-flavoured gummy bears and rosé slushies, and now you can even smell like your favourite pink drink, with the launch of a rosé deodorant.

While some people might find the idea the pits, ‘natural’ deodorant brand Native has created a limited edition trio of what they dub to be ‘brunch-scented’ roll-ons.

Booze hounds can choose from rosé, sangria and mimosa scents made from non-toxic ingredients like jojoba, shea butter and baking soda that are paraben free.

A box set of the three flavours costing $30 (£24) went on sale in the US on 21 June and have already sold out.

Rosé is rarely out of the headlines at the moment. Last summer, sales of rosé in the UK doubled due to the rise of the frozen rosé cocktail known as ‘frosé’, and the brosé phenomenon of rosé-loving men.

The frosé trend began in New York and sent rosé sales soaring. To make it, rosé is frozen for seven hours with lemon juice and sugar then blended into a boozy, rose-hued Slush Puppie and garnished with mint.

In 2015 we reported on the “brosé” phenomenon, with rosé proving particularly popular with male consumers in the US, Brazil, Russia and Australia.

This year, wine writer Katherine Cole released a pink wine tome, Rosé All Day, which touts itself as “an essential guide to your new favourite wine”.

The book charts the history of rosé through the ages from King Louis XII to Brad Pitt and Angelina Jolie’s popular Provençal pink Miraval.