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Distell partners with Angostura in UK
South African drinks producer Distell has announced it is rekindling its distribution partnership with Angostura Holdings in the UK.
The new partnership will take effect from 3 July this year and will see Distell distribute Angostura’s bitters and rum brands, in this country, a task undertaken by Cellar Trends for the last three years.
Fraser Thomson, Distell’s European managing director, said: “Distell’s investment in the UK commercial team over the past 12 months has encouraged this partnership.
“I am delighted we have been able to re-acquaint ourselves with Angostura to distribute their exceptional Rum and Bitters portfolio throughout the UK supported by exciting events such as the world renowned Angostura Global Cocktail Challenge. This further strengthens the range of brands we have to offer the trade and consumers.”
Genevieve Jodhan, Angostura’s CEO said: “We have always had a strong relationship with Distell and we look forward to working closely with their new UK team in the months and years ahead. We wish to thank the team at Cellar Trends for their support over the past three years.”