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News
Canned wine sells out at Trader Joe’s
American grocery store chain Trader Joe’s has sold out of its canned wine range, Simpler Wines, after unprecedented demand for the $3.99 four-packs.
Housed in six-ounce aluminum cans, the lightly sparkling Italian wines come in a white and rosé variant, with a four-pack equating to a 75cl bottle of wine.
According to Trader Joe’s, the white offers “notes of honeydew and fresh cut herbs”, while the rosé displays “mineral notes and red fruit flavours”.
Both styles sold out almost immediately after going on sale at various Trader Joe’s stores across the US in April.
Back by popular demand, the cans have hit the shelves again in time for 4th July celebrations, and are being sold on a first come first served basis.
Canned wine sales in the US have shot up in recent years, with value sales of $15 million last year, though the category still only accounts for less than 1% of the market.
Wine in cans is growing in popularity, particularly among millennials, as they come in useful at picnics, concerts, barbecues and other outdoor events.