Champagne Deutz steps up UK marketing efforts

Champagne Deutz has launched a PR and marketing campaign to raise its profile in the UK on-trade, describing the brand as a “best kept secret”, with sommeliers key to its strategy.

The campaign will include communication with consumers via key journalists together with masterclasses, musical events, and restaurant promotions.

“Sommeliers are key to our strategy as Deutz is already featured in many top-end restaurants,” explains Ben Wyse, brand manager at Deutz’ UK agent Gonzalez Byass UK. “Now we want to ensure that diners make a point of selecting it from the wine list.

“Champagne Deutz is something of a ‘best kept secret’ at the moment. Consumer tastings this year will also be very important. Everyone who tastes the Deutz range of Non Vintage and Vintage Champagnes loves them – and with a growing list of retail stockists, they are becoming much easier to find and order.”

Champagne Deutz is based in Aÿ on the southern slopes of the Montagne de Reims in Champagne, and lays claim to being the favoured fizz of Queen Victoria. Most recently, the house launched a rosé within its premium Amour de Deutz cuvée category. In the past 15 years the house has trebled its production to produce two million bottles a year.

On its latest efforts to step up its presence in the UK Fabrice Rosset, Champagne Deutz chairman and CEO, said: “The UK has always been a prime market for us. 150 years ago, it was on everyone’s lips, thanks to the patronage of Queen Victoria. Now we want to develop brand loyalty in the UK once more, and a greater understanding of what makes Champagne Deutz so special.”

Champagne Deutz – one of the founding members of the Syndicat des Grandes Marques – was established in 1882.