BBR rolls out new ‘accessible’ own-label wine range

The UK’s oldest wine merchant, Berry Bros. & Rudd, has added a new range of “accessible” own-label wines that will be available to the on- and off-trade through its agency and wholesale division, Fields, Morris & Verdin.

The new Wine Merchant range will comprise a range of “exceptional” examples from popular regions and varieties, according to Luke Tegner, insight and innovation director at BBR, that will help make BBR’s wines accessible to a wider audience.

“We know shopping for wine can be an overwhelming experience however Berry Bros is a trusted source of wine excellence and authority and it is our intention that the new range will enable customers, whether or not they are already familiar with the Berry Bros brand, to experience a new, more accessible range of high quality wines,” he said.

Eleven wines are being launched this month, with a further five to be rolled out next month. The range includes a red, white and rosé (RRP £7.95), a traditional claret (RRP £9.95), a Chianti, Pauillac, St Emillion, Rioja Crianza, Châteauneuf du Pâpe (RRP £19.95), Sancerre (RRP £14.95) and an English Sparkling (RRP £23.95). A New Zealand Sauvignon Blanc, Pinot Grigio, Provence rosé will be among those rolled out in June.

Buying director Abi Hirshfeld said it would build on the success of the merchant’s existing own-label range.

“Our Berry Bros. & Rudd Own Selection of wines is incredibly popular with our customers, and we wanted to offer something similar but more accessible,” she said.

The Own Selection wines was launched more than thirty years ago, but was extended and redesigned in 2015 to comprise more than 50 wines from across the world, divided into three different tiers.