Spar rolls out two new Proseccos

Spar is expanding its wine range with the addition of two new own-label Proseccos in time for Easter.

The new wines, which are available now, comprise a Spar Prosecco DOC Extra Dry (RRP: £9.00), and a more premium fizz, SPAR Valdobbiadene DOCG Prosecco  (RRP: £12.00), which will be on promotion at £10 until 3 May.

The convenience retailer said its own label brand was going “from strength to strength”, commenting that the additions marked its commitment to offering its consumers greater choice.

Edward Evans, Spar UK’s head of BWS said he was determined to give shoppers the best choice available in the market. “Our improved Prosecco range reflects this,” he said.

“UK Prosecco sales are predicted to increase considerably over the next five years, and it is vital that our customers feel that Spar can offer them an improved range to satisfy their varying tastes across all price-points. We are delighted with the two new additions and look forward to hearing what our shoppers think.”

Prosecco sales in the UK have grown consistently over the last few years, and had a particularly strong showing over retailers’ Christmas trading, however earlier this year the WSTA warned that the cost of a bottle could go up by 59 pence in the UK next year, due to the combined impact of Brexit, inflation and alcohol duty.

The Italian fizz is predicted to continue to outgrow all other types of sparkling wine, with experts estimating an overall global increase of over 36% in the next five years from 25.2m cases to 34.4m cases (or 412.8m bottles). This would take the Italian fizz’s share of the global sparkling wine market to 9.2%.

Last year the retailer told db it was planning to boost to its range of premium wines and double the distribution, as well as beefing up its mid-priced core regional range, after seeing strong growth. Around a dozen wines priced between £10-15 were added to the range in 2015, which had seen an “impressive” rate of sales, according to license director Chris Lewis, who noted that some of these premium wines could be added to the core range.