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Champagne Krug rolls out numbered cuvées
Krug is rolling out its numbered bottles of Krug Grand Cuvée starting with the 163rd Edition, marking the 163rd release of the multi-vintage expression since the foundation of Maison Krug in 1843.
Throughout 2017, Krug is rolling out its numbered bottles of Grand Cuvée starting with the 163rd Edition
The addition of a number to each release of Krug Grand Cuvée from now onwards means that Krug collectors can monitor the evolution of the NV Champagne, and compare “the different creations”, president of the house Margareth Henriquez told the drinks business earlier this year.
She also said that an edition number will be added to the rosé later this year when Krug releases the Grand Cuvée Rosé, which will be the 21st Edition.
Henriquez told db that numbering each release was a “huge logistical challenge.”
Illustrating this point, she added, “The edition is different for half bottles, bottles and magnums: we are 163 on the bottle, 164 on the half, and 162 on the magnum. The rosé was first presented in 1984, and now we are starting in the middle of this year with the 21st edition.”
In the future, Henriquez is planning a late-release Krug Grand Cuvée under the Collection label, telling db that she has been holding back 6-8,000 bottles of each Grande Cuvée ‘creation’ since she arrived at the house in 2009, because, she stated, “If we have a Krug Collection for the vintage, then we should have one for the Grand Cuvée.”
In terms of sales of Krug worldwide, she said that “all countries are growing,” commenting that the house is “now fresh: it is a beautiful house, but it was a little dusty”.
As part of the evolution of the brand, the owner, Moët-Hennessy is investing in rebuilding the Krug family house in Reims, which had been “abandoned” according to Henriquez.
“It will be finished in April, and then we can use the family house for receiving people by invitation – the group has approved this big project and we are very proud.”