The Benevolent Ball raises over £42,000

This year’s Benevolent Ball, held last Thursday at The Dorchester, raised over £42,000, attracting record numbers of drinks industry professionals.

Sandy Mackenzie, Mike Mackenzie and The Benevolent CEO, David Cox.

Commencing with a Champagne reception, The Benevolent Chairman, Tom Yusef, later welcomed guests before the dinner in the ballroom. During his opening remarks, he paid tribute to Dan Townsend, the charity’s late trustee and past Chairman, who died last week.

Guest speaker Mike Mackenzie drew attention to The Benevolent’s work, explaining how the charity had provided him with financial, practical and emotional support when he needed it most.

A particular highpoint was the announcement of the ‘Taittinger Collection Grand Draw,’ due to take place during the IWC Awards Dinner on 6 July 2017. The collection comprises thirteen rare Champagne vintages in presentation bottles designed by famous artists. Tickets for the ‘Grand Draw’ cost £20 and can be purchased online.

The Benevolent’s Chief Executive, David Cox, commented, “The Benevolent Ball is our flagship fundraising event of the year and is always a very popular event. However, this year we had a record attendance with tickets sold out and we judged it to be our most successful and enjoyable Ball with a palpable buzz of engagement in the room. We are indebted to our generous sponsors and all those who supported us.”

The ball raised over £42,000 which will be used to support members of the UK drinks industry experiencing difficulties such as long-term illness, homelessness, poverty and disability, and those who require practical, emotional and financial support.