Reh Kendermann to sparkle at Prowein

Reh Kendermann’s ambitious ProWein plans include showcasing newly released Black Tower brand extensions and new label designs for Kendermanns and Val Duna.

This year’s ProWein will showcase the newly released Black Tower Ice, an extension of the Black Tower brand. As the name suggests, it is specifically designed to be served on ice and contains some residual sugar. Rich and aromatic with flavours of apple, lemon and pear, Black Tower Ice sparkling is also both organic and vegan, satisfying consumer demand for products in both categories. It is packaged in a white bottle, complete with aquamarine ice crystal decorations. Black Tower Ice Rosé will also be on show, packaged in a similar bottle adorned with pink crystals.

2017 marks 50 years of the Black Tower brand, with special anniversary bottles, a new creative platform called #CheersToMe and brand extensions such as Black Tower Ice as well as a Black Tower Blush and Sauvignon Blanc and a new alcohol-free wine, B Zero by Black Tower, all set to feature at ProWein.

Reh Kendermann’s German brand, Kendermanns, and Romanian brand, Val Duna, will sport new label designs, described as “more modern and more distinctly positioned.” This and “many other novelties” will be unveiled at ProWein, which begins this Sunday.

Reh Kendermann will be located in Hall 13 on Stand A21 at ProWein 2017, 19 March – 21 March, Düsseldorf, Germany.