Pol Roger launches fresh campaign with new agency

Pol Roger has appointed London-based design and marketing agency St Luke’s Communications to launch a new UK campaign with the tagline “a duty to delight since 1849”.

The new campaign aims to entice a younger set of consumers to the brand, while its strap line serves to express the dedication of Pol Roger in making each bottle of Champagne and its long association with Britain’s military, political and royal classes.

Pol Roger was one of the few Champagne houses to hold the Royal Warrant, was the Champagne served at the royal wedding for the Duke and Duchess of Cambridge, and favoured by Winston Churchill.

“The new relationship marks a turning point for us in terms of telling the unique stories surrounding the family-owned house,” said Paul Graham, business development director at Pol Roger Ltd. “2017 is an exciting year with the launch of Brut Vintage 2008 setting a benchmark in the UK for vintage Champagne, known to be one of the most mature markets in the world. We look forward to developing ‘A Duty to Delight since 1849’ in the UK market in the coming months.”

The campaign, which will run across digital, print and social media channels, has already launched on the Pol Roger website and in the Evening Standard, Stella and Financial Times Weekend. The campaign will simultaneously launch the latest 2008 Vintage, marking the centenary of Churchill’s first order of Pol Roger.

Released last month the 2008 Brut Vintage, hailed by the house as one of its top 12 vintages since its foundation in 1849, is made from the traditional house vintage blend of 60% Pinot Noir and 40% Chardonnay, from 20 Grands and Premiers Crus vineyards in the “Montagne de Reims” and the “Côte des Blancs”.

Produced only in limited quantities, the 2008 vintage has been aged for eight years on its lees before being disgorged and released.