Mouton Cadet releases America’s Cup cuvée

Bordeaux producer Mouton Cadet and the America’s Cup have partnered to produce a new range of limited edition wines.

Hugues Lechanoine and Sir Russell Coutts

The new wines, a red, white and rosé, were launched in London yesterday (28 February) and have been produced to celebrate a new partnership between the producer and the venerable yacht racing competition.

The packaging for the wines was designed in collaboration with Sir Russell Coutts, five times winner of the race and now CEO of The America’s Cup Event Authority.

Hugues Lechanoine, managing director of Baron Philippe de Rothschild, commented: “Mouton Cadet and the America’s Cup share a common vision. The winemaker in charge of a vineyard and the people in charge of the competition for the oldest trophy in international sport both require a deep understanding of and respect for nature, and a dedicated team working with them to achieve their goals.”

Coutts added: “Mouton Cadet is the ideal official wine for the 35^th America’s Cup and we are excited to have them on board. Teamwork is of paramount importance to Mouton Cadet and also to the America’s Cup as the teams work with their crews to skillfully and rapidly navigate across the racecourse to reach the finishing line. Both Mouton Cadet and the America’s Cup are world-leading brands which have been built over many years through the dedication of committed teams who pull together to achieve and sustain the number one position.”

The new wines will be released towards the end of May and will be available in selected stores around the world promoting the America’s Cup, including Harrods in London. They will also be served at all official hospitality events during the 35^th America’s Cup which will take place in Bermuda in May and June this year.