Halewood partners with Liverpool FC

Halewood Wines & Spirits has partnered with Liverpool Football Club in a bid to boost its international brand recognition.

Former Liverpool legend Robbie Fowler at the partnership announcement. Photo credit: Liverpool FC

The Liverpool-based drinks company has agreed a partnership deal with the Premier League side that will run through to 2020.

Under the terms of the deal, Halewood will have a strong brand presence at Liverpool’s home ground, Anfield, as well as on the club’s social media platforms and will have the spirit pouring rights at the venue’s hospitality lounges and conference centre.

The company has said it hopes the deal will help raise both its profile and the city’s not only within the UK but also in “key markets” such as the US, Canada, China, Romania, Nigeria, Kenya, Australia and South Africa.

Stewart Hainsworth, Group CEO, Halewood Wines and Spirits, said: “Halewood has grown up in Liverpool, we’re proud to be here and want to use our growing high quality spirits portfolio, alongside one of the world’s best football teams, to put an even brighter spotlight on the city.”

Billy Hogan, managing director and chief commercial officer of Liverpool Football Club, added: “Halewood Wine and Spirits is a proud local, Liverpool brand with a rich sporting heritage which reflects a great synergy with the Club.

“We look forward to a long and successful relationship with Halewood as they continue to grow their brand internationally from our region.”