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Yellow Tail Super Bowl ad ‘a national embarrassment’
Australians have reacted with dismay to an advertisement for Yellow Tail wine aired during Super Bowl Sunday which has been widely panned as a travesty against the nation.
‘Wanna pet my roo?’ a yellow-suited goon asks in Yellow Tails ’embarrassing’ Super Bowl LI ad
The 30-second advertisement, watched by approximately 100 million people worldwide during Super Bowl LI on Sunday 6 February, features a supposedly Australian man in a garish yellow suit, an unrealistic-looking kangaroo puppet at a barbecue, and a pathetic penis joke directed at a girl in a bikini.
The advertisement for the Australian wine mega-brand appears to be trying to communicate that Australians are laidback and know how to have fun, but judging from the vitriolic responses to it on Twitter, only served to enrage and mortify a continent’s worth of people.
To add insult to injury, it comes just days after President Donald Trump reportedly ‘yelled’ at Australian Prime Minister Malcolm Turnbull during a telephone conference and then effectively hung up on him – an incident reported in The Washington Post.
The Yellowtail Super Bowl ad humiliated my country more than Trump ever could.
— Steve Hind (@stevehind) February 6, 2017
‘Wanna pet my roo?’: Yellow Tail’s Super Bowl ad ‘humilates’ Australia https://t.co/v3xo7l79JQ
— Guardian Australia (@GuardianAus) February 6, 2017
OMFG, that Yellow Tail wine ad.
On behalf of Australia, we apologise.
— Peter Phelps MLC (@PeterPhelpsMLC) February 6, 2017
What hurt USA / Aussie relations more, Trump or that Yellowtail ad? Yikes.
— Bob Moczydlowsky (@bobmoz) February 6, 2017
The good news for Australians is that the advertisement wasn’t created by their own, but by the American Burns Group ad agency.
The ad was directed by Dutch-Norwegian director Harald Zwart, whose film credits include the teen feature Agent Cody Banks and the 2010 remake of The Karate Kid.
Folks are just mad because all of the ads pretty much sucked. Get over it Australia.
Is that really wine anyway?
“Pour” tasting advertisement.
Like Gump said, Stupid is as stupid does.. Crappy Wine, deserves a stupid commercial. It undrinkable
Stupid is as stupid does… Crappy Wine = Crappy TV Commercial
I’d think the export of Yellow Tail Wine would be more embarrassing than that commercial.
The worst wine ad in 40 years
Lighten up and give the company credit for a memorable ad. It’s mildly cheesy, and far less suggestive than most ads featuring scantily clad women. The yellow suit and the Kangaroo do exactly what they are supposed to do — make the viewer remember the product and in this case, its origin. Many Super Bowl ads miss that all-important mark. Yellow Tail worked very hard to even get a presence on game day, putting together a patchwork of local ad buys to get sufficient coverage. This according to reports that an exclusivity provision gave the “big beer” veto power. The company deserves kudos.
I completely agree! Thanks for being a voice of common sense.