Santa Rita partners with National Gallery

Viña Santa Rita has partnered with the National Gallery Company to launch a new range of limited edition wines featuring some of the London gallery’s most famous artworks on the labels.

The new ‘National Gallery Series’ includes five wines; a Sauvignon Blanc, a Chardonnay, a Cabernet Sauvignon, a Pinot Noir and a Merlot. As part of the three year deal, the labels will be renewed over time, allowing Santa Rita to make the most of the 2,300 works of art in the gallery and to which it has been granted licensing rights to.

The first five pictures to feature on the labels include Vincent van Gogh’s ‘Sunflowers’ and ‘A Wheatfield with Cypresses’ (on the Cabernet Sauvignon and Sauvignon Blanc respectively), Geroges Seurat’s ‘Bathers at Asnières’ (the Chardonnay), William Turner’s ‘The Fighting Temeraire’ (the Merlot) and Camille Pissarro’s ‘The Boulevard Montmartre at Night’ (for the Pinot Noir).

Baltazar Sanchez, chairman of the board at Santa Rita, commented: “In keeping with its own cultural heritage, Viña Santa Rita has become known for promoting culture and education through the arts, including the permanent exhibition of the valuable ethnographic collection hosted in the Andean Museum at the winery, which belongs to the Claro Vial Foundation.

“This new alliance with the National Gallery Company aims to promote Chilean wine and the visual arts, both nationally and internationally, through the museum’s most well-known paintings, combining the art of painting and the art of winemaking. As one of the top exporters of premium Chilean wine to the UK it is both a privilege and an honour for Santa Rita to support such a prestigious and historical National treasure as the National Gallery Company, London”.

Colin Chester, head of buying at the National Gallery Company, added: “We are delighted to have formed such an ideal licensing agreement with Santa Rita. We are bringing together the finest of wines from Chile, the exemplary contribution Santa Rita has made in their involvement in art and culture in Chile and now we are additionally able to extend the awareness and reach of the National Gallery through the use of the images on the labels to new wine consumer audiences outside of the National Gallery.” The wines will be available at both Sainsbury’s and Laithwaites, with the former selling the Pinot Noir and the latter the Chardonnay and Merlot. A portion of the profits will go back to the National Gallery.