Label 5 introduces new digital campaign

Scotch whisky brand Label 5 has launched a new international campaign, which aims to link drinkers from around the world.

The ‘High 5: Say cheers to the world’ campaign is a digital platform that pairs drinkers from around the world and allows them to “virtually share a drink across borders.”

Participants upload a photograph of themselves holding a glass of Label 5 and the website finds another player doing the same thing and pairs their photographs.

As well as being able to post the picture on their own social media accounts, the two people can then communicate with each other via email and can play and link with as many people as they like.