Cube launches consumer drinks show

PR company Cube Communications has launched a peripatetic consumer show called DrinksFest aimed at booze lovers around the UK.

DrinksFest will showcase the best in beers, wines, spirits and ciders and will also offer a selection of low and non-alcoholic drinks for visitors to try.

Aimed at consumers who are interested in learning more about different drinks categories and enjoying new drinks experiences, visitors will have the chance to take part in various tastings and workshops.

Kicking off in London, Manchester and Edinburgh this September and October, Cube predicts DrinksFest will draw a crowd of over 10,000 consumers.

“DrinksFest events will allow drinks brands to express themselves and forge a relationship with customers eager to explore without the constraints of retail channels.

“In such a crowded market, this is a fantastic opportunity for both new and established brands to stand out from their competitors and engage with consumers at grass-roots level,” said James Gabbani, co-director of Communications.

“DrinksFest is the perfect platform for people to explore, experience and discover new drinks, whether it’s a sparkling wine or a craft beer.

“We want people to find out what they like and make informed choices that suit them, rather than relying on guesswork or following the herd,” he added.

Cube has extensive experience of consumer facing drinks events, having run the Tesco Wine Fairs for the last 13 years.