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British rugby star George North becomes Mud House Wines brand ambassador
New Zealand’s Mud House Wines has appointed British rugby star George North as brand ambassador, it was announced this morning.
Mud House ambassador Sean Fitzpatrick welcomes George North as a fellow ambassador
The appointment of North as the face of the New Zealand wine further cements the position of Mud House in rugby – the brand is already the official wine sponsor of The British & Irish Lions.
As a result of the tie-up announced today, North, who was one of the stars of the successful 2013 Lions Tour, will work with Mud House to build on the brand’s sponsorship of The British & Irish Lions and will feature prominently in Mud House customer marketing campaigns.
Mud House will also tap into North’s large social media following to help the brand communicate its #ClearAsMud campaign through a range of content captured alongside New Zealand rugby union legend Sean Fitzpatrick (pictured, left, with North).
Commenting on the new role, North said: “I am delighted to partner with Mud House Wines in what is a very important year for me personally and for rugby as a whole. New Zealand looms large for every ambitious rugby player in 2017 so joining Mud House, one it’s leading wine brands, seems a natural fit.”
Meanwhile, Lucy Ramsay, who is marketing director for Accolade Wines said: “Since launching our partnership with The British & Irish Lions in March 2016, we have been delighted with the response to our activation in the market. A highlight has been seeing 15,542* people to date enter our neck collar promotion to win a trip to Auckland to see the Lions take on New Zealand in the 1st Test. We are now proud to extend our presence around the Tour, by appointing George as a brand ambassador. Rugby fans across the world will remember his impact during the victorious Lions Tour of Australia four years ago. We trust those same fans will enjoy the series of content we have commissioned to run across social media in the build up to the tour this year.”
* Figure correct at 03.02.17